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Date 02/8/2012

 

 
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Marketing to Baby Boomers Through Meaningful Online Engagement

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This webinar was presented by David Weigelt, partner and marketing strategist for Immersion Active, the only Internet marketing agency in the United States focused solely on the boomer and senior markets. Weigelt (along with Immersion Active partner Jonathan Boehman) recently released the book Dot Boom: Marketing to Baby Boomers Online through Meaningful Online Engagement. In this webinar, Weigelt explores the title concept of the book, meaningful online engagement, which is a new, proprietary definition of online engagement specific to older adults

 

 

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