Home > All articles REPORT : How Well Do You Know Boomers? 16-04-2008> The report, “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths > Read REPORT : The Future’s Bright, the Future’s Grey 11-12-2007> After years of focusing on younger consumers, retailers need to adapt their propositions to the more mature shopper if they want... > Read CHRONICLE : Bill Pierson (CEO/Principal Clarke Advertising & Public Relations) : "Marketing to the Young At Heart" 27-06-2007> “Fairy tales can come true, it can happen to you, If you’re young at heart.For it’s hard, you will find, to be narrow of mind, If you’re young at heart.” > Read STUDY : New Type of Baby Boomer: The Pivot Spender 04-05-2007> A national study of Baby Boomers conducted by The Nielsen Company and Age Lessons has uncovered a new market segment known as Pivot Spenders... > Read Book : Turning silver into gold 22-02-2007> Seasoned digital-marketing strategist Furlong explores the breadth and depth of the baby-boomer market. > Read MARKET RESEARCH : Baby Boomer Work, Leisure, Savings & Retirement Report 10-10-2006> Results show Baby Boomer Professionals are Saving More, Working More and Worrying more - Nearly half of these Baby Boomer professionals say they are still worried about saving enough for retirement. > Read E-COMMERCE : Report Analyzes Fast-Growing Health-and-Beauty Sector 09-10-2006> There's a vast, untapped audience at stake. They include aging boomers struggling to hold onto their youth and Gen Y folks starting families and careers... > Read MARKET REPORT : Impact of Rising Home Insurance Rates for Baby Boomer Generation 02-10-2006> As the first wave of Baby Boomers hits 60, we are taking an in-depth look at emerging trends and buying habits among this exceptionally important demographic. > Read MARKETING : Boomers Are A Booming Business-Why Boomers? 02-10-2006> Boomers are a prime and growing target audience. Does your product speak to them? Does your product’s packaging compel them to buy it? If not, you are missing a very important market segment. > Read STUDY : Advertisers Fail to Connect with Baby Boomers 28-09-2006> Nearly half of the Baby Boom Generation believes there is little truth in advertising and more than 60% wish ads had more real information... > Read > Next