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10/11/2008   50 plus market info : seniors and baby boomers
 
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TRANSPORT : Access to public spaces and amenities for people with disabilities
07-01-2008> Access to public spaces and amenities for people with disabilities A recent report from the Council of Europe Standing Committee... > Read

REPORT : The age wave demands innovation across the board, including public policy, financial products, personal technology, housing, community design, and delivery of care
20-02-2007> Minnesota baby boomers (age 42-60) want more public policy, personal finance and technological options to help them maintain independence... > Read

AUTOMOTIVE : Ford and Nissan Aim Models At Aging Baby Boomer Segment
15-01-2007> Crossovers are hot in America. Low-riding SUVs like the Nissan Murano and Ford Edge that combine attributes of off-roaders... > Read

AUTOMOTIVE : Baby Boomers Pose Challenges to Auto Marketers
09-09-2006> Baby boomer Ray Daniels has experienced a lot in his 64 years. He remembers the days of civil rights marches and "swinging it"... > Read

AUTOMOTIVE : US: Baby boomers keep RV market rolling
24-07-2006> The typical RV owner is 49 and married with a $68,000 annual household income, according to a 2005 survey by the University of Michigan Survey Research Center for the RV industry. > Read

AUTOMOTIVE : New Strategies for Older Demos
11-07-2006> The majority of car purchases are taking place after the first 50 years of your life. By focusing on the highly competitive 18-to-34-year-old market, all industries have lost sight of the promising 50-plus market. > Read

AUTOMOTIVE : Aging Baby Boomers Pose Challenges to Auto Marketers
22-05-2006> "Boomers have set the market stage ever since they've been in existence," said Michael Bernacchi, a professor at the University of Detroit Mercy who studies automotive marketing... > Read

AUTOMOTIVE : Car Makers Court Two Generations
10-05-2006> Honda is one of several car makers that are taking a multigenerational approach, as it responds to a fundamental shift in the demographics of U.S. consumers > Read

HEALTH : AARP Reports on 50+ America: Health Care Indicators and Income on the Decline for Mid-Life and Older Americans
03-02-2006> As the nation reviews the State of the Union, AARP is issuing its latest annual “State of 50+ America” report. The report found a one year decline in key health care indicators and lower family income for Americans age 50 and above. > Read

AUTOMOTIVE : Mitsubishi Motors launches 'i' minicar, targeting baby boomers
26-01-2006> Mitsubishi Motors Corp. launched a new minicar named "i" as part of its business rehabilitation efforts, mainly targeting baby boomers ... > Read

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Active Seniors in Virtual Workspaces : Methodologies in Social Innovation : 2008-09-18 Brussels Belgium

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The Silver Market Phenomenon : Business Opportunities and Responsibilities in the Ageing Society : 2008-10-03 Tokyo Japan

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