The first Retirement Communities Industry Survey by Terrapinn
showed that the majority of owners of retirement villages declared they are
building 'retirement villages' rather than 'lifestyle communities'.
"If the industry is keen to change public perception of
retirement villages, the change needs to stem from the village owners and how
they market them," says Janice Chia, General Manager, Terrapinn (Australia
).
The upcoming Retirement Communities World Australasia 2009 conference
will address this issue by featuring a panel of leading advertising agencies
on 'changing the public perception of retirement villages, building for mass
affordability, and global best practices in retirement living development and
investment'.
Over 300 senior level decision makers took part in the survey:
23% Developers, 19% Retirement Village Owners, 11% Financiers, 9% Aged Care,
9% Government, and 29% Consultants/Service Providers/Media. For the completed
survey report, download your copy here.
The survey findings will be integrated within the agenda of
the 2009 conference to be held 30 March - 2 April 2009 at Four Seasons Hotel,
Sydney. To register your media pass, visit Retirement Communities World Australasia
website.
