Startseite >
Alle
artikel
US : Experts in marketing to Boomers release new data about habits and trends of women online
Document sans titre
ThirdAge Inc. and JWT BOOM
will release new findings in the way Boomer women are using the Internet at the
3rd Annual M2W – The Marketing to Women Conference, being held April 25 and 26,
at the Chicago Cultural Center. The first online research study resulting from
a new strategic partnership by JWT BOOM and ThirdAge Inc. formed earlier this
year was conducted online at www.thirdage.com with approximately 1,100 women 40
years of age and older.
The survey was designed
to help marketers better understand the current interests, preferences and habits
of Baby Boomer and mid-life women called ThirdAgers, and their use of online
media and the Internet. Results reveal compelling new data, according to Sharon
Whiteley, CEO of ThirdAge Inc. and Lori Bitter, Senior Partner at JWT BOOM.
In addition, research findings bring to light a number of significant differences
between these women as they enter different life stages.
“Women Boomers are spending
over 15 hours a week on the Internet,” according to Lori Bitter, Senior Partner
at JWT BOOM. “The stereotype that they’re not aggressive Internet users or online
shoppers is definitely proving to be incorrect. Our study shows that they’re
increasingly using the Internet in a variety of ways, from staying in contact
with family and friends, to researching products before purchasing offline and
actually making purchases online. Surprising to some, the older they are, the
longer they are staying online.”
Seeking information around
health, finding resources and engaging in community inter-actions are also increasing
among ThirdAgers. “Over 83% of all respondents are researching or reading content
online around health and wellness; not only for themselves, but also for their
families,” continues Sharon Whiteley. “Further, almost 70% say they would definitely
or probably get Health information from their friends. This illustrates the
peer word-of-mouth value this dynamic audience holds; one which we have always
known, “she adds. “ThirdAgers trust people who have walked in their shoes and
look at life through empathic lenses”.
Both Bitter and Whiteley
expressed delight that their new research was being highlighted at the M2W Conference,
both believing this event to be the premiere forum for leading-edge marketers
genuinely interested in the lucrative women’s market. “M2W is produced by PME
Enterprises of Hartford, CT, a conference and event company with an outstanding
reputation for attracting thought leaders - both in the audience and on stage
- and for producing stellar experiences,” they added.
“M2W…The Marketing To Women
Conference, truly brings the foremost experts in marketing to women together
with blue chip brand and agency decision makers providing cutting-edge research,
effective solutions and invaluable networking resources. Baby boomer women represent
a powerful consumer demographic and a formidable financial force. Our audience
wants to know more about them and this new research from JWT BOOM and ThirdAge
provides actionable insights,” says Nan McCann, president of PME Enterprises
LLC, and M2W founder/producer.
ThirdAge Inc. is a leading online, media, marketing and consumer insight company
exclusively serving the baby boomer and aging midlife market, people generally
in their 40’s - 60’s. Pioneers in the arena, the site attracts over 500,000
unique visitors a month with a core focus around community based health and
wellness content, relationships and life stage transitions.
JWT BOOM is the premier integrated marketing firm specializing in reaching consumers
ages 40+. Providing results-driven strategy and execution, JWT BOOM excels at
helping clients build profitable and lasting relationships with boomers and
mature consumers, the fastest growing and most financially powerful segment
in the country.
www.jwtboom.com and www.thirdage.com
|
